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Cruz Azul Unveils Exclusive Jersey for the Intercontinental Cup

Updated: Dec 1

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Cruz Azul will debut a brand-new jersey for the Intercontinental Cup this December. Pirma, the Mexican brand that outfits the club, is preparing a special kit that pays tribute to Cruz Azul’s cement-industry origins and the deep history behind “La Máquina.” This will be a jersey designed not only for the international stage, but also to reflect the identity and pride that has defined the club since the beginning.


The official presentation is expected in the first days of December. The jersey will feature an exclusive design for the tournament — elegant, clean, and centered on the essence of the club. Cruz Azul is aiming for a modern look that blends heritage, symbolism, and contemporary style.


In line with FIFA regulations for this competition, teams may only display two sponsors: one on the front and one on the sleeve. For this edition, Cruz Azul will feature Cementos Cruz Azul and Novibet. Pirma’s logo does not count toward this limit and does not violate FIFA’s rules.


Fans are already buzzing with anticipation, hoping for a jersey that truly honors the club’s identity and represents Cruz Azul proudly in what could be a historic tournament.



A design inspired by true Cruz Azul pride

The uniform will incorporate visual details that fans can emotionally connect with — elements that reflect the traditions of the club and the meaning of wearing cementero colors on a global stage. This will be an exclusive piece that captures a meaningful chapter in Cruz Azul’s history.


La Máquina wants to step into the Intercontinental Cup with a visually strong and meaningful identity. The new jersey will play a key role in presenting the spirit of the team in a competition that brings international exposure and a chance to reconnect with the club’s roots. Cruz Azul is getting ready for December with a unique kit — a design that stands for tradition, pride, and legacy. The official unveiling will present a new skin created for a competition that could leave a lasting mark on the institution.

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