Leandro Paredes Becomes the New Face of Men’s Skincare Brand in Major Cosmetics Campaign

Argentina international midfielder Leandro Paredes has stepped into the world of business and lifestyle branding by becoming the new face of a men’s cosmetics campaign created by his wife, Camila Galante. The World Cup winner’s involvement marks a major milestone for the skincare brand, which continues to grow rapidly in the competitive beauty and personal care market.

Founded in 2021 as a personal entrepreneurial project by Galante, the cosmetics company has evolved into an established name within the skincare industry. The latest campaign introduces a new chapter for the brand, with Paredes taking a leading role in its marketing strategy and expanding its reach to a broader audience.

By joining the campaign as its main ambassador, the Argentine midfielder temporarily traded his football boots for a photo shoot focused on men’s grooming and self-care — a fast-growing global segment. The initiative highlights the increasing normalization of skincare routines for men and promotes the idea that wellness and personal care transcend gender stereotypes.

Paredes’ global visibility and strong social media presence have significantly boosted the campaign’s digital impact, helping position the brand at the center of current consumer trends. The collaboration combines sports influence, lifestyle branding, and modern masculinity, aligning with the rising demand for men’s cosmetic products worldwide.

Over the past five years, Camila Galante’s business has transformed from a personal dream into a solid company within the beauty and skincare sector. With Paredes now serving as the public face of the new product line, the brand aims to strengthen its identity while expanding into new markets and demographics.

While continuing his football career in Argentina wearing the Boca Juniors jersey, Paredes is also building his entrepreneurial profile off the pitch. The partnership between sport, image, and family business represents a new phase in the public life of the World Cup champion, blending professional success with business innovation.