FIFA gives us a preview of the 3 mascots of the 2026 World Cup

The FIFA took a new step on the path to the Cup 2026 by announcing, through a video published on social networks, that the official mascots of the tournament are practically ready. Although the organization did not confirm the exact date of the presentation, the preview aroused great expectations among fans and the media.

The arrival of the mascots is one of the most anticipated moments in the run-up to each World Cup, as they become cultural and commercial symbols of the competition. Therefore, the revelation of the characters that will represent , andCanada in 2026 generates special interest.

Good things come in threes… 👀 pic.twitter.com/qQVWYYz1xT

The next World Cup will be the first in history with 48 participating teams and will have 16 venues distributed in the three countries. In this context, the mascots are expected to symbolize both the cultural diversity and the magnitude of the tournament. The possibility of integrating elements from the three host nations into a common concept has increased expectations surrounding the final design.

Beyond the symbolic aspect, mascots also play a fundamental role in the marketing strategy. The uses them as an image in campaigns, official products and activities to bring the event closer to fans of all ages. With this, they become a key commercial engine on the road to the World Cup.

Throughout history, several mascots have managed to become icons beyond football. In 1982, Naranjito marked the memory of fans in Spain with its simple and charismatic design, becoming a cultural phenomenon in that country. In 1998, Footix, the blue rooster of France, proudly reflected the national symbol and accompanied the French team in the year in which it won the World Cup at home.

In South Africa 2010, Zakumi, a leopard with green hair, represented the energy and diversity of the African continent, while in Brazil 2014 the armadillo Fuleco carried an ecological message around the preservation of the environment. More recently, La’eeb at Qatar 2022 broke with traditional designs by being an abstract figure, which sparked debate but also innovated the way these representations are understood.

What's coming! The countdown begins for the 2026 World Cup mascot reveal😱😱😱https://t.co/EFjsCLQs06#TheWorldIsOurpic.twitter.com/43DPLpm7ky

With this legacy, the expectations for the 2026 World Cup are even greater. FIFA will seek to present mascots that are not only attractive to children and youth, but also manage to integrate the identity of the three host countries.

For now, fans will have to wait for the official presentation date. The truth is that FIFA has promised that the new mascots will live up to the magnitude of the event and will contribute to marking the identity of what will be the largest World Cup in history.